This post, "As organization celebrates 10 years, “JVA is all about the juniors”
" was originally published on Volleyball Magazine.

As the Junior Volleyball Association celebrates its 10th anniversary this year, the organization has developed into something much more important to the sport than simply providing a cost-effective menu of events to its members.

Instead, JVA has stayed true to its mission statement of promoting the growth of youth and junior volleyball through program and resource development, education and events that benefit club operators, coaches, parents and players alike.

“Their marketing approach of juniors for juniors is brilliant,” said Atlanta-based A5 club director Bob Westbrook, whose club is an original JVA member. “JVA is all about the juniors.”

The JVA’s Jenny Hahn, left, with AVCA executive director Kathy DeBoer

How it all started

JVA got its start after a meeting of 33 club directors in a hotel in Chicago.

“We talked about the state of volleyball and what we think needs to be better,” said JVA executive director Jenny Hahn. “Let’s face it, volleyball is a business. We asked what is in the way of growing the juniors game? What needs to be done to


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